Games business journalist Chris Dring offers insight into how Xbox Game Pass impacts game sales on Xbox.
When Xbox unveiled its new generation of subscription services with Xbox Game Pass in 2017, the appeal for players was immediately apparent. Pay a monthly fee and get an ever-growing library of games right at your fingertips. Even brand-new releases from Xbox’s first-party studios, at no extra cost. Like Netflix, but for games, and with limited-time promotions that made the cost of a Game Pass subscription as low as $1, Game Pass colloquially earned the title, ‘the best deal in gaming.’